Each student has been fundraising for their Annual Adidas ("Add-i-das") Fun Run held at the end of this term. What is a Fun Run? How can a run be fun? Well, my mom could tell you hundreds of reasons...maybe...but, these Kiwis can tell you all about it themselves.
"Well, we get to raise a lot of money for our school and practice the running stuff" - Year 7 girl
"I have a lot of energy and I'm really fast so I think that makes it fun" - Year 8 boy
"To be honest, Miss, we sell chocolates to fundraise and my family loves helping me out...and chocolates. So I think that's the fun part of the run" - Year 7 boy
So, to recap, the Adidas Fun Run:
Students are fundraising money for their school
At the end of their fundraising, there is a 5k to 'celebrate' followed by games, parties, and other fun as it is their last day before break!
Selling chocolate bars are their key to fundraising and adding money to their total
This made me want to teach students a little about marketing and how to use their social media habits for good! We brainstormed a list of reasons how and why we might promote this event.
"because we need money"
"maybe if we get enough money we won't have to run"
"we can make a post and post it everywhere and tell our families and friends and hundreds of followers"
What geniuses. This was a perfect introduction to how we were going to utilize the
online program "Canva" to promote this Fun Run! Canva is a program designed to help users easily create posters, newsletters, ads, Facebook headers, seating charts, flyers, certificates, resumes, and any type of graphic you could imagine! Therefore, instead of drawing out posters or posting silly selfies on social media, why not create your own design on Canva.
Making sure to write out each direction, we were right on our way making our own ads! Students were able to choose their design, layout, color scheme, pictures, and everything else about their ad. I knew the students loved the freedom, but needed to make sure there was enough structure and purpose to be an affective mini-project.
Eventually, students projects started rolling in and they became eager to share. I taught them how to share their design with themselves by emailing their personal or school gmail account, followed by how to save it and share on their social media accounts as well as convince their parents. Whether the students choose to share their designs or not, each of them got a little something different out of this activity. Learning patience. Developing confidence. Understanding color schemes. The beauty of trial and error. Seeking peer support. Analyzing inputs and outputs of their Chromebook (laptop).
Why stick to poster paper, when you could think outside the box?
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